Unsolicited Applications: No Job Ad? Apply Anyway! | German Work Culture

You have searched all the job websites you know and applied for several positions, yet you still haven’t received a positive response. What else can you do?

One option is to contact companies directly, even when they have not advertised a suitable position. This is known in German as an “Initiativbewerbung” and in English as an “unsolicited application.”

Some companies explicitly welcome unsolicited applications, while others do not mention them. You can still contact them, but remember that you need to explain what kind of position you are looking for and what you can offer the company.

How does it work?

Start by searching for companies in your field. Check their websites, services, and current activities, and think about what role you could fill.

You can apply directly, but it is often useful to contact the company beforehand by phone or email. Ask whether they accept unsolicited applications and, if possible, find out who you should send your application to. You can then refer to this conversation in your cover letter.

A few rules for your cover letter

Even for an unsolicited application, clearly state what type of position you are looking for—for example, a working-student position, internship, or entry-level role.

Your cover letter should follow the usual structure of a German application: your contact information, the company’s address, date, subject line, greeting, introduction, main section, and conclusion.

Most importantly, explain why you are interested in the company, what you can offer, and what kind of role you are looking for.

An unsolicited application does not guarantee a job, but it can help you discover opportunities that are not publicly advertised.

Fany Sob

Check out another job-search related article here.