Stephanie Weiss, University of Siegen
Abstract
Owing to advancing digitalization, consumers have become more fastidious about the story ventures create about themselves. The increased demand regarding the aesthetical representation of storytelling has prompted many entrepreneurs to trust upon more sophisticated forms, such as images and videos, to create an identity with which they aim to appeal to consumers. „Story Retold! Why More Sophisticated Methods for the REKOGNITION of Storytelling’s Impact are Needed“ weiterlesen